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What is a customer in relation to real estate firm representation?

  1. A party represented by the firm

  2. An unrepresented party in a transaction

  3. A broker representing multiple clients

  4. A licensed agent acting independently

The correct answer is: An unrepresented party in a transaction

In the context of real estate firm representation, a customer refers to an unrepresented party in a transaction. This distinction is important because a customer is someone who engages in a transaction but does not have a formal agency relationship with the real estate firm. A customer may receive certain services, but they do not receive the full range of fiduciary duties, such as loyalty and full disclosure, that are owed to a client. Understanding the role of a customer helps clarify the nature of the relationship between the parties involved in real estate transactions and emphasizes the importance of agency relationships. Clients, on the other hand, are parties who have engaged the services of a real estate firm and are entitled to the full benefits of representation. This understanding is crucial for real estate professionals to ensure they provide appropriate guidance and protect the interests of their clients while also understanding the rights and expectations of customers in transactions.